Insane Prices On Turkey Fryers at Outdoorcookingcompany.com?

I don't usually start conversations and I would rather looking around but I found this turkey fryer and thought am I missing something. I am positive these are typically marked around just over $500 bucks. I was hoping a community member here might help me out and inform me if I am forgetting something.

Its a [B]bayou classic turkey fryer[/B][/URL]. I can't locate fryer stuff for this little money anywhere else on the net. Not a chance This must be a mistake. and no cost to ship! Isn't this a great price!